KOKO TOYAMA

Tyndale House Publishers wanted a logo to launch their YA imprint, Wander. Very early in the process of creating this logo I was inspired by a labyrinth, and drew from imagery that gives a sense of discovery—something I find characteristic of the young adult audience. The angular shapes interact with negative space to create interweaving pathways that form the logo mark. The bold forms allow the logo to be applied and scaled across a variety of mediums.