KOKO TOYAMA

Tyndale House Publishers wanted a logo to launch their YA imprint, Wander. Early on in the process I was inspired by the concept of a labyrinth and imagery that conveyed a sense of discovery—which felt characteristic of the young adult audience. Leaning into these themes, I sketched out the letter forms to be angular shapes that interact with negative space. The letters became a series of interweaving pathways that form the logo mark. The bold shapes allow the logo to have flexibility in scale and application.